If you are doing the same task more than three times a week, a system should be doing it instead. This course teaches UAE business owners and professionals how to build automation workflows using Make.com, Zapier, and AI tools — so leads get followed up, data gets moved, content gets repurposed, and reports get generated without you manually doing any of it.
Both are useful. They are different skills. Here is the exact distinction — because the right course depends on what problem you are actually trying to solve.
Automating the wrong thing wastes more time than doing it manually. This is the decision framework Module 1 teaches — relevant to every UAE business regardless of industry.
Every module includes a flow diagram showing exactly what the automation does — what triggers it, what happens in each step, and what the output is.
Before building anything, you map the tasks in your business that repeat more than three times a week and follow consistent logic. This module teaches the process audit — how to identify automation candidates, assess their complexity, and sequence them from simplest to most impactful. Jones draws on 5 years of working with UAE businesses to identify automation candidates. A UAE logistics company and a Dubai retail business serve as the two worked examples throughout this module.
Make.com (formerly Integromat) is a visual automation platform where you connect triggers and actions by clicking and dragging blocks. This module covers account setup, understanding scenarios (Make.com’s word for workflows), and building your first live automation from scratch: a Typeform submission that sends a confirmation email and adds a row to Google Sheets. Simple enough to be buildable in one session. Real enough to use immediately.
Zapier is simpler than Make.com and connects more apps. Make.com is more powerful for complex multi-step flows. This module teaches when to use each and builds a Zapier workflow that mirrors the Make.com workflow from Module 2 — so you see the difference in real time. The module also covers the specific apps used most commonly in UAE businesses: Google Workspace, WhatsApp Business, Airtable, Notion, and Slack.
WhatsApp is where most UAE business conversations happen. This module covers the WhatsApp Business API setup considerations, how to connect WhatsApp to Make.com or Zapier, and building automations that respond to incoming WhatsApp messages or trigger outbound messages based on events in other apps. Jones uses a Dubai real estate lead flow and a Sharjah supplier enquiry flow as the two worked examples.
This is the module where automation meets AI properly. Instead of you writing a prompt, the automation sends data to ChatGPT or Claude via their API and receives a generated output — a personalised email reply, a summarised document, a categorised lead. Jones walks through calling the OpenAI API from inside Make.com step by step, including reading the documentation, building the API call, and testing the output. This module requires the most patience for non-technical students and Jones prepares you for that.
Automated workflows break. API limits get hit. Formatting changes in one app break downstream steps. This module covers how to read Make.com and Zapier error logs, understand what broke and why, and build automations with error handling so failures are caught before they cause problems. Jones also covers when to add a human checkpoint inside a workflow — the step where a human reviews AI output before the system acts on it. Not every step should run fully automatically.
Every exercise in the course uses a real UAE business type. These are three of the worked automations you will build.
You are following up leads manually every morning. You are copying and pasting data between apps. You are sending the same email with minor personalisation multiple times a day. You know this work is mechanical, you know you should not be doing it, and you have not had the time or the knowledge to build the alternative. This course gives you the knowledge in six modules and the support to build the first workflow for your specific situation.
🕐 Typical save: 5–12 hrs/weekYou work inside a business and you are responsible for processes that currently run manually. Reports generated by hand. Data copied between systems by a person. Notifications sent by someone typing. You have the authority or influence to change these processes but you lack the technical knowledge to build the replacement. Make.com and Zapier are designed for people exactly like you — non-technical professionals who understand their processes well and can build automations once they know the tools.
🕐 Typical save: 3–8 hrs/weekYou already offer marketing, copywriting, design, or web development to UAE clients. Adding automation as a service — setting up the lead follow-up system, building the content repurposing workflow, connecting their CRM to their email tool — is a high-value service that most UAE SMEs do not have the knowledge to build themselves. The jump from “I do marketing” to “I also automate the systems that support your marketing” is a significant increase in project size and client retention.
🕐 Adds a new billable serviceNo fixed schedule. Access from anywhere in the UAE or internationally. Make.com and Zapier run in the browser — no software to install.
Every module shows Jones building a live workflow. You build the same workflow simultaneously in your own Make.com or Zapier account. You leave each module with a working automation, not a note about how one works.
When a workflow breaks — and they will — Jones reads your error screenshot and tells you what is wrong. Not a community forum. Not a ticket. Him, reading your specific workflow, replying within 2 hours.
Make.com and Zapier update their interfaces regularly. When a module becomes outdated because of a major tool change, Jones rebuilds it. All enrolled students access the updated version.
The Prompt Engineering course teaches you to write better text inputs to AI — you are present each time, typing a message, using the response. AI Automation teaches you to build systems where AI runs as a step inside a workflow without you typing anything. A workflow that automatically sends a personalised email to every new lead using AI to write the message is automation. Writing a better prompt to help you draft one email yourself is prompt engineering. Both are useful. They solve different problems. If you are not sure which applies to your situation, message Jones and describe what you are trying to solve.
Modules 1–4 use Make.com and Zapier, which are entirely visual tools — no coding at all. Module 5 introduces calling an AI API, which involves copying a structured JSON request and pasting it into Make.com. Jones shows this step by step and non-technical students complete it successfully, but it requires more patience than the visual modules. Module 6 covers reading error logs, which is logical rather than technical. The course assumes no prior coding knowledge throughout.
Yes. Module 4 is dedicated to WhatsApp-connected automations — the most relevant automation channel for UAE businesses where WhatsApp is the primary communication tool. The module covers WhatsApp Business API setup requirements (including what Meta approval involves), connecting WhatsApp to Make.com and Zapier, and building two worked examples: a Dubai real estate lead response flow and a Sharjah supplier enquiry routing flow. Jones is transparent about the WhatsApp Business API approval process, which involves timelines and requirements that are outside COPYDNA’s control.
Both Make.com and Zapier have free tiers that are sufficient for completing all six course modules and building basic workflows for a real business. Make.com’s free plan includes 1,000 operations per month. Zapier’s free plan allows 100 tasks per month. For more complex or higher-volume automations beyond the course, paid plans start at relatively low monthly amounts — Jones covers which plan level makes sense for different types of UAE business usage in Module 2. The AI API usage in Module 5 (calling OpenAI’s ChatGPT API) incurs a small per-call cost paid directly to OpenAI — typically under a few dollars for all the course exercises.
Faster than most courses because you build real workflows from the first module. By the end of Module 2, you will have a live automation handling a real task — something that was previously manual. If you apply each module to your actual UAE business rather than a fictional practice scenario, the time savings start within the first week. The lead follow-up automation from Module 2, applied to a real business, typically saves 3–5 hours per week from day one. The more complex AI-integrated workflows from Module 5 take longer to build but save more time once they are running.
Pricing is available via WhatsApp enquiry. Message Jones with the course name and he will send you the full details — what is included, how access works, and current pricing. He replies personally within 2 hours during business hours.
“We’d been running for three years on WhatsApp and word of mouth. No website, no proper brand presence. Jones sorted both in under two weeks. Eight weeks after going live, 67 wholesale buyers had contacted us through the site — most of them had never heard of us before that.”
“I didn’t really understand what a copywriter does for a signage company, if I’m honest. But after Jones rewrote our site and how we explain our services, the type of clients calling us changed. Less small walk-in jobs, more proper contracts. The positioning made a real difference.”
“Before Jones built our website, we were completely invisible online. He wrote everything — every page, every service description, the enquiry form. Within two months we had 12 new accounts from companies that found us through Google. That just wouldn’t have happened without it.”
Message Jones on WhatsApp with the course name. He sends you the details — what is included, how to start, what it costs. He replies personally within 2 hours.
100% online · Make.com + Zapier + AI · UAE business examples · Jones replies personally